Faculty and Academic Staff Handbook

19th Edition, 2008

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Chapter IX: Services and General Information

9.2. Media

9.2.1 Office of Public Affairs

http://www.uwrf.edu/pa/welcome.htm

The Office of Public Affairs includes the News Bureau, Sports Information, and Photography Services. It is also responsible for relations with the Wisconsin State Legislature, and the Wisconsin Congressional Delegation, and it serves as a liaison for Community Relations activities within the University's general service area. Public Affairs also coordinates special projects and events as assigned by the Chancellor.

9.2.1.1 News Bureau

News releases from departments and organizations should be channeled through the News Bureau to avoid duplication, to arrange proper timing, to ensure professional quality, and to assure that there is a unified institutional approach in the presentation of information to media. Faculty members are encouraged to keep the News Bureau informed of their achievements and projects as well as those of their students, special events, news of campus organizations with which they are associated, and individual accomplishments, among other items.

9.2.1.2 Sports Information

Sports Information provides assistance to the Athletics Department in disseminating information about Falcon athletics in a cohesive manner to its sanctioning organizations, sports conferences, media, and fans. These services include sports statistics, news releases and game-day publications.

9.2.1.3 Photography Services Photography Services provides a full array of photo services including event photography, support for academic and classroom activities, publications, passport photos and other general photography.

9.2.1.4 Legislative and Community Relations

Legislative Relations are coordinated with the Faculty Senate External Relations Committee (Ch. IV, III, K) to provide a consistent institutional approach to legislative proposals that can affect UWRF.

Community Relations are coordinated with the Chancellor’s office and all academic units to develop external relations that merge the interests of the University with its many external audiences.

9.2.2 Radio

WRFW http://www.uwrf.edu/wrfw/

Pure Radio 88.7 WRFW-FM is a free-form, public radio station providing music, news, weather, and sports programming to both the University of Wisconsin-River Falls campus and the greater St. Croix Valley. This includes parts of the Minneapolis/St. Paul Metro Area, which is the 17th-ranked U.S. radio market. WRFW also extends its listening area across the world through the World Wide Web.

WRFW-FM is completely student operated; a UWRF student fills every position from Director to DJ. WRFW-FM broadcasts its student produced programming from 1 p.m. to 2 a.m. every day. Wisconsin Public Radio's Ideas Network and BBC World News air the rest of the broadcast day.

Pure Radio 88.7 WRFW-FM is a non-commercial, public radio station that relies on underwriting, trade-outs, segregated fees from the UWRF Student Senate, the UWRF Department of Journalism, and the UWRF College of Arts and Sciences for its funding.

9.2.3 Television

UWRF has two cable television channels. The Campus Origination Channel is Channel 19 (on both the Campus Satellite Master Antenna System and the City CATV system).

Television Services airs a variety of programming on campus and in River Falls, Hudson, and Prescott, Wisconsin. Facilities include a TV studio, control room, editing bays and portable video equipment. Students, faculty and staff who have documented audio/video proficiency may check out video equipment for University assignments and projects.

TV Services is located at 113-116 KFA. TV Services houses a 3-camera studio for videotaping student presentations. Examples of past projects include videotaping conducting classes for later critique, public speaking classes, interviews or presentations by guest lecturers, and social work classes on group facilitation. There are also computer edit facilities where videotape can be edited for classroom use or student projects. Students also produce weekly programming in this studio and frequently promote campus events, special projects or distinguished guests.

TV Services provides the ITV (Instructional Television) system for the campus. Video/IP conferencing is available with portable carts as well. Campus events such as commencement and athletic games are streamed through TVS. Also, TVS has 3 satellite dishes on top of the KFA building for downlinks of campus classes or special events.

Video transfers of NON-copyright programs are available. The formats available are VHS, DVD, Mini Dv, DV, ¾” and 16mm film. Call for pricing.

For more information on any of these subjects, please contact the TV Services Coordinator at 425-3175.