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Community Classroom Presentation Explores New Media

MARCH 21, 2008--The UW-River Falls Community Classroom series will sponsor a discussion on how the proliferation of technologies has changed our culture on Monday, April 14 from 7 to 8:30 p.m. in the lower level of the River Falls Public Library. The presentation is free of charge and open to the public.

Tracy O'Connell, assistant professor for University of Wisconsin-River Falls department of marketing communications will present "iPods, TiVo and YouTube, Oh My!"

She will discuss how technology has changed the way society thinks, learns and decides and provide a brief overview of new technologies and focus on its role in advertising. Technology now helps people decide what products to consume and even what candidate to elect, says O'Connell. Furthermore, technology plays a greater role in financing the news media, from weekly papers to major conglomerates. A discussion of current ad campaigns, traditional media survival and changes in advertising will also take place.

The Community Classroom, sponsored by Outreach and Graduate Studies office and the College of Arts and Sciences, is a series of presentations by UWRF faculty designed to help people understand and address the vital concerns of our contemporary world.

The UW-River Falls Outreach and Graduate Studies office provides lifelong learners with academic, professional development and enrichment programs that are practical, flexible, convenient and affordable. A complete list of courses, course descriptions and online registration information is available at or can be obtained by calling at 715-425-3256. 1-800-228-5607 or emailing .


Last updated: Thursday, 22-Apr-2010 16:08:51 Central Daylight Time


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