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UWRF Offers Promotional Strategies Class

DEC. 7, 2006--A course in promotional strategies for businesses and nonprofit organizations will be offered spring semester at the University of Wisconsin-River Falls. The class, Advertising Methods 361/Public Relations Methods 371, is open to those with an introductory familiarity through class or work experience with advertising and public relations.

Research and planning required for promotions and evaluation of promotional plans will be covered along with details and practice in media planning and buying as well as public relations writing. There will be opportunity to work on an individual project related to one's job or organization or on projects related to community organizations as "clients."

The three-credit class is offered through the university's interdisciplinary marketing communications program and is held on Thursdays, from 2:30 to 5:30 p.m., Jan. 25 - May 17 in Room 320, North Hall on campus.

Assistant Professor Tracy O'Connell has taught in the UWRF marketing communications program for three years. She has previously managed advertising, marketing and public relations activities for nearly 30 years in the nonprofit arena as well as for a Fortune 500 company. She taught for 10 years in California colleges and holds a doctorate from UCLA.

For more information on the course, e-mail or call O'Connell at 715-425-3169. To register, participants must apply for admissions to the university if not already enrolled. To register online, visit and select "register for spring." Prospective students who are not currently enrolled in a degree program should select "special student status" and fill out an application. Or call the UWRF Office of Admissions at 715-425-3500 for more information. After acceptance, participants may register for the class. Cost is $770 for Wisconsin residents.


Last updated: Thursday, 22-Apr-2010 16:07:52 Central Daylight Time


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