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Summer Advertising/Public Relations Course Offered

MAY 5, 2006--A course that will provide hands-on experience in several marketing communications tactics will be offered this summer through the University of Wisconsin-River Falls.

“Marketing Communications 389: Implementation Strategies” will afford those working in or aspiring to work in the fields of public relations or advertising with the background and knowledge in key skills such as conducting research, event planning, media buying and proposal writing.

Designed as a capstone course for students in the university’s marketing communications major, the course is open to general public participants who have some background in the field. The course meets Monday through Friday, from 1:15 to 4:30 p.m., July 5-21 in Room 320, North Hall.

Tuition and fees are $650 for Wisconsin residents and $710 for Minnesota residents. REgistration information is at

The class will be taught by Tracy O’Connell, assistant professor in the marketing communications program.

Prior to joining UW-RF in 2004, she managed for-profit and not-for-profit advertising, public relations and marketing communications in Wisconsin and California for nearly 30 years.

For more information, contact the instructor at or 715-425-3169.


Last updated: Thursday, 22-Apr-2010 16:07:23 Central Daylight Time

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