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For more information contact mark.a.kinders@uwrf.edu or brenda.k.bredahl@uwrf.edu.

Chinese Beer Industry Discussed

MARCH 10, 2006--Learn about how the history of Qingdao beer exemplifies the century-long Chinese struggle for economic and political independence and modernization, and how the beer industry connected China with the rest of the world during the Cold War and made China part of the global community in the post-Cold War era.

Zhiguo Yang of the University of Wisconsin-River Falls History and Philosophy Department will present "This Beer Tastes Really Good" as part of the Community Classroom Series on Thursday, March 30 from 7 to 8:30 p.m. in the lower level of the River Falls Public Library.

The beer brewery industry in Qingdao, North China, began in 1903 as a German business and grew under Japanese management between 1914 and 1945. After 1949, however, the production of Qingdao (Tsingtao) Beer came under the control of Chinese Communist government that has utilized nationalism and consumerism to stimulate the development of beer industry and to increase the sale of Qingdao Beer both in Chinese and overseas markets.

Community Classroom events are sponsored by the UW-RF College of Arts and Sciences and the outreach office. All events are free, open to the public and are held 7-8:30 p.m. at the River Falls Public Library on Division and Union streets. No reservations are required to attend.

The UW-RF outreach office provides lifelong learners with academic and professional development programs that are practical, flexible, convenient and affordable. A complete list of programs and registration information is available at www.uwrf.edu/outreach or may be obtained by calling the UW-RF outreach office at 1-800-228-5607 or 715-425-3256 or e-mail outreach@uwrf.edu.
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