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Tourism Conference Focuses on Partnerships

MARCH 17, 2005--"Building Tourism in the Scenic St. Croix Valley Collaboration and Partnership; Work Smarter, Not Harder" is the theme for a conference sponsored by the St. Croix Valley Regional Tourism Alliance on April 5 from 8 a.m. to 3 p.m. at the Cashman Conference Center at Wisconsin Indianhead Technical College in New Richmond, Wis.

Morning workshops include regional partnerships among agencies and tourism groups, customer service and industry trends. A keynote at 9:15 a.m. is by Craig Schowalter, owner of Business Plans, Etc., who will discuss the benefits of optimizing tourism through agency partnerships.

During a working lunch, SCVRTA President Mark Kinders will discuss trends and challenges to economic development and tourism in the bi-state river region, which is home to the St. Croix National Scenic Riverway and six state parks within minutes of St. Paul/Minneapolis. New Richmond Mayor David Schnitzler will also contribute to this session.

Afternoon sessions will focus on tourism collaboration between Minnesota and Wisconsin, presented by Explore Minnesota Director John Edman and Wisconsin Department of Tourism secretary Jim Holperin.

Registration is due March 31; contact the New Richmond Chamber of Commerce, 235 S. Knowles, New Richmond, WI 54017, 715/246-2900 or 800/654-6380. Cost is $35 for SCVRTA members and $45 for non-members. Display booths are available $35 for SCVRTA members and $75 for non-members. Participants are welcome to bring materials for a shared display table as well.

SCVRTA is a regionally and nationally recognized marketing collaborative of 19 communities spanning the Lower St. Croix in Pierce, Polk, and St. Croix counties in Wisconsin and Dakota, Washington and Chisago counties in Minnesota.


Last updated: Tuesday, 22-Jun-2010 16:21:21 Central Daylight Time

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