University of Wisconsin-River Falls

UW-RF Home > University Communications Home > This Month's News Releases

University Communications

News Source

Renowned Coach Carter Speaks at UW-RF

By Molly Exner
UW-RF News Bureau

JAN. 21, 2005--Meet the real Coach Ken Carter, played by Samuel L. Jackson in the movie titled
"Coach Carter," at 8 p.m., Feb. 7 in the North Hall Auditorium at the University of Wisconsin-River Falls. This event is free and open to the public.

"Average is just not good enough. Period." This is the philosophy of Coach Carter, who had oversight of Richmond High School's basketball program in California from 1997 to 2002. In 1999, Carter found himself in the center of controversy when he benched his entire undefeated varsity basketball team (including his own son) to motivate and push his players to improve their grades.

His approach not only gained national attention, but also inspired Carter's own son, Damien, to make the honor roll in school throughout graduation. Damien was accepted to West Point Military Academy in West Point, N.Y.

Coach Carter found a way to bring something positive to the lives of Richmond High School students. Using basketball as the common bond, Carter is an advocate for Richmond's youth. He is diligent in providing them with opportunities to build meaningful relationships with their peers and caring adults and recognizes the advantages inherent in a sound sports program.

Carter has been recognized for his outstanding achievements through various awards such as the NAACP's Impact Citizen of the Year Award and California's Unsung Hero's Award.
The feature-length film now in theatres, "Coach Carter," is an uplifting story that is similar to inspirational sports movies such as "Hoosiers," "Remember the Titans" and "Miracle." Taking on the role of the iconoclastic coach is Samuel L. Jackson, who appears with some up-and-coming young actors.

Other than basketball, the film concentrates on real-life issues, such as the players' relationships with their girlfriends and families, the coach's life beyond the court, as well as the players' struggle to stay academically focused.

Off the court, Coach Carter keeps busy as an author, educator and motivational speaker. He is founder of his own publishing company, Prime Time Publishing, which promotes quality educational books and materials to meet the needs of today's youth.

Carter's honest, straightforward delivery continues to make him a highly sought-after personality in the academic, business and sports worlds. His presentations aim straight for the hearts of educators, coaches, students and leaders in any field. Carter uses real life examples and a genuine, caring approach to energize and help individuals reach their highest potential.

For more information on Coach Carter's speech, please contact Marie Johnson at the UW-RF Leadership Center at 715/425-4911. For more information on Coach Carter's achievements, visit his Web site at


Editor's note:

To schedule an in-person or telephone media interview with Coach Ken Carter before or after his appearance at UW-RF, call 510/234-1518 or e-mail

Last updated: Tuesday, 22-Jun-2010 16:21:18 Central Daylight Time

University of Wisconsin - River Falls
410 South Third Street River Falls, WI USA 54022-5001 (715)425-3911
Copyright © 1995-2009 University of Wisconsin-River Falls