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Seminar Set on Small Companies' R&D

NOV. 12, 2004--The UW-River Falls Center for Economic Research is holding a seminar summarizing the steps for new product development from idea generation to commercialization on Dec. 3 at 3:15 p.m. in Room 321 of South Hall.

Majid Entezarian, research and development engineering manager of Phillips Plastics Technology Center in Prescott, Wis., will present, "Development Guidelines for R & D Management for Small Companies."

Entezarian's presentation will examine the requirements for R & D organizations and the recent approach to R&D known as open innovation. Entezarian also will discuss the challenges posed to innovation and how to become a market leader through offering better product variety in today's world.

Entezarian received his Ph.D. in materials science and engineering from McGill University in Montreal, Canada. He continued research in a post-doctoral position for two years and as a research assistant for one year at McGill University. Entezarian worked at PyroGenesis Inc. as a research engineer while completing his Ph.D. work and has collaborated with NRC, AECL, and Hydro-Quebec.

Joining Phillips Plastics in 1999, Entezarian was senior ceramic engineer before entering into his current position. Entezarian has achieved several patents and is published in scientific journals. He is also a student in the master of management program at UW-RF and is planning to graduate in December.

The seminar is free and open to the public. The presentation will be preceded by refreshments at 3 p.m. in Room 317 of South Hall. For more information on the center or the seminar series, contact Tabesh at 715/425-3335 or e-mail


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