| Subject |
Catlg Nbr |
Description |
Units |
| Health and Wellness Management |
390 |
Health Marketing |
3 |
| | | Details | Students will develop basic marketing and promotional skills, grounded in the disciplines of social marketing, health communication and business marketing that address consumer health "needs" and customer "wants". Students will be able to assess market opportunities in wellness services, programs and facilities, and create marketing strategies and tactics. Emphases will be placed on best practices for behavior change, increased cost savings for employers, improved customer/employee participation and/or revenues for wellness programs, services and facilities. Prerequisite: COMS 101; HWM 320 Health and Medical Terminology; HWM 330 Survey of Information Technology in Healthcare; HWM 370 Health Behavior/Understanding and Effecting Change; HWM 430 Population Health; HWM 450 Medical Ethics/Policy. (F, Sp). |
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| Term |
Fall 2013-14 |
Status |
Active |
| Dates |
09/04/2013 - 12/13/2013 |
Topic |
None |
| Time |
|
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Instructor |
Perkins,Faye J |
| |
Room |
On-Line |
Notes |
Special course tuition applies to this course and the course may not be counted within the plateau. This may affect your Financial Aid; please contact the Financial Aid office at billing.finaid@uwrf.edu or 715-425-4111 with questions about financial aid. Course textbooks are not provided by Textbook Services and must be purchased by the student. If you are a non-Health and Wellness Management major, please confirm with your academic advisor that this course will count towards your degree. For other questions, please contact Outreach at outreach@uwrf.edu or 715-425-3256. |
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