| Subject |
Catlg Nbr |
Description |
Units |
| Marketing |
702 |
Strategic Marketing MNGT |
3 |
| | | Details | This course involves the development of competitive marketing strategy in a dynamic environment to enhance customer value and satisfaction. Case analysis and marketing models are used in the analysis of market opportunity, selection of target markets, and development of marketing plans. Financial, global, ethical and e-commerce perspectives are included. Prerequisite: Admission to the MBA program. |
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|
|
| Term |
Summer 2012-2013 |
Status |
Active |
| Dates |
06/17/2013 - 07/20/2013 |
Topic |
None |
| Time |
06:00 PM |
08:30 PM |
MTh |
Instructor |
Miller,Darryl W |
| |
Room |
Hudson Center 200B |
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