| Subject |
Catlg Nbr |
Description |
Units |
| Marketing |
365 |
Marketing Research |
3 |
| | | Details | The primary objective of this course is to develop an ability to formulate marketing research strategies to address the various kinds of marketing research questions/problems frequently encountered in organizations. The course will include an analysis of the major techniques used in collecting, analyzing and interpreting marketing research information. Prerequisites: MKTG 310 or 311, and Econ 326 or Math 226 or Psyc 201, and be of Soph level or higher. (Sp) |
|
|
|
| Term |
Fall 2013-14 |
Status |
Active |
| Dates |
09/04/2013 - 12/13/2013 |
Topic |
None |
| Time |
11:00 AM |
12:15 PM |
TuTh |
Instructor |
Miller,Darryl W |
| |
Room |
South Hall 227 |
|