| Subject |
Catlg Nbr |
Description |
Units |
| Marketing |
334 |
Internet & Direct Marketing |
3 |
| | | Details | Students learn the basic principles and practices of direct and interactive marketing. Topics include planning an interactive direct marketing program, direct marketing media such as Internet, catalogs, direct response advertising, and direct mail. The course also examines developing, managing, and using customer databases to produce highly targeted offerings. Prerequisite: MKTG 310 or 311. (F) |
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|
|
| Term |
Fall 2013-14 |
Status |
Active |
| Dates |
09/04/2013 - 12/13/2013 |
Topic |
None |
| Time |
12:30 PM |
01:45 PM |
MW |
Instructor |
Vollmers,Stacy |
| |
Room |
South Hall 320 |
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