| Subject |
Catlg Nbr |
Description |
Units |
| Marketing |
330 |
Promotional Strategy |
3 |
| | | Details | Examination of the principles of promotional strategy within the context of the integrated marketing communications component of marketing strategy. Topics include: promotional strategy; management of the promotion mix (advertising, sales promotion, public relations); media strategy; and evaluation. Prerequisite: MKTG 310 or 311. |
|
|
|
| Term |
Fall 2013-14 |
Status |
Active |
| Dates |
09/04/2013 - 12/13/2013 |
Topic |
None |
| Time |
02:00 PM |
03:15 PM |
TuTh |
Instructor |
Miller,Darryl W |
| |
Room |
South Hall 320 |
|