Arts Business

March 6, 1998

UW-RF Sets Arts Business Seminar

Editor's Note: The main speaker, Peyton, does not use a first name.

The fourth annual arts/business seminar "Creating the Successful Arts Business" will be held at the University of Wisconsin-River Falls on Saturday, April 4, in the Yellow room of Rodli Commons.

Registration for the nationally recognized program begins at 8:30 a.m., with sessions continuing until 4:30 p.m. The registration fee is $55, or $25 for students. For an additional $5, participants can earn .6 of a Continuing Education Unit. The pre-registration deadline for the seminar is March 23.

This art business event was initiated by working artists in the area to help individuals with artistic talent to develop their style, create a portfolio, establish a network of support, and learn to market their work with success.

The keynote address, "Being Creative in an Adverse Environment," will be presented by Peyton, a Minneapolis artist who, among other accomplishments, has established his own private art gallery and studio and co-founded the afterschool arts program Juxtaposition Arts.

In addition to hearing speakers, participants can choose from several sessions that will be conducted by regional art professionals.

James S. Mckahan, a national, award-wining artist from Ellsworth, will focus on resolving the conflict between maintaining a creative and spiritual focusin doing artwork and the time-consuming business of self-promotion.

Networking and self-promotion on the Internet will be the topic of the program by Marla Hall, a library media technology specialist with the UW-RF Continuing Education Extension.

With her 16 years of experience in arts and crafts show management, art business and marketing consultant Molly Hibbard will offer seminars on art fair jurying. Topics will include the information needed to apply, judging criteria, the application process, and scoring in a mock slide jury and review process.

A self-employeed landscape painter, instructor and consultant, and human resources manager for the Ordway Music Theater in St. Paul, Wendy Lane's first session will discuss writing a resume for a job in the arts, creating a cover letter, supplemental materials, and where to send them. Her second session will feature self-promotion techniques such as artist newsletters, postcards and press releases.

Anna Carlson, a self-supporting artist and clothing designer, and Marit Lee Kucera, a self-taught textile artist and teacher, will discuss the business of being a professional textile artist. Techniques discussed will include goal setting, marketing and targeting an audience, business and ethics, and the personal satisfaction of being self-employed.

A session on demystifying the grants process will be conducted by George Tzougros, executive director of the Wisconsin Arts Board based in Madison.

For more information call 715/425-3256.

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