Art Seminar

University of Wisconsin - River Falls

March 1, 1996

Art Business Seminar Set for March 30

By Jaime Larson
UW-RF News Bureau

Not only is art a visual attraction, but it can also attract revenue and bring economic as well as cultural benefits to the St. Croix River Valley area when artists are able to develop support networks and effectively market their talents.

In response to the success of last year's arts and business seminar, UW-River Falls will host the second annual Creating the Successful Arts Business seminar on Saturday, March 30, in the Yellow Room of Rodli Commons.

The coordinators of last year's seminar expected about 20 artisans; however, an estimated 150 area artists participated in the event. The success of the seminar expressed the importance of such a resource for the many artists in the area, said Mary Caton-Rosser, a member of the seminar planning committee.

"It shows that there is a need for it," said Caton-Rosser, a free-lance writer and artist. "There are lots of talented artists in the area that need that stimulation in their lives and need that help with their businesses."

According to Caton-Rosser, the seminar is also important because of the multitude of artists that have settled in western Wisconsin and eastern Minnesota.

"It's kind of a new day for artists in the area," Caton-Rosser said. "For years there have been talented people living in the River Valley. It's been kind of a mecca, in fact. To finally be recognized and come together as a group to form a network, it's a milestone."

The seminar allows artists to learn to develop their styles, successfully marketing their work, and to join a local support network.

The seminar will begin with a welcome and keynote address from Dean Amhaus, executive director of the Wisconsin Arts Board. The seminar will include two panels: "The Visual Impact of Your Art," and "Business Planning and the Marketing of Artwork."

Chris Osgood, director of artist services, resources and counseling for the arts, St. Paul, will serve as panel moderator.

Participants also will be able to pick from among 12 morning or afternoon breakout sessions led by artists, gallery owners or managers, arts councils and agencies members, and business development specialists.

The topics include: Packaging Yourself as a Professional; Gallery Relationships: How to Get One and How to Develop One; How to Impact a Jury; Collaboration With Other Artists; Preparing and Presenting Your Portfolio; Finding Opportunities in All the Wrong Places; Using Our Creative Skills to Find and Nurture the Appropriate Market; Wholesaling Through Gifts Marts; Working With the Local Arts Agency in Your Community; Balancing the Creative Process With Business & Marketing; Writing Your Business Plan; and Marketing and Professional Presentation fro Artists.

The event is sponsored by the Pierce County Economic Development Corporation, Minnesota Crafts Council, Great River Road Art Coalition and UW-River Falls Continuing Education Extension/UWEX.

Pre-registration for the seminar is requested by March 22. The cost is $49 for open registration; $44 for members of the Minnesota Crafts Council or Great River Road Artists Coalition; and $25 for students. A 0.6 percent continuing education credit is available for an additional $5 For more information call 715/425-3256 or 800/228-5607.

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