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Shih Hsin University Offers UW-RF Student Scholarships

Shih Hsin University President Paul Tzung-Tsann Mu, along with a delegation of administrators and students from its campus in Taiwan, visited the University of Wisconsin-River Falls Feb. 10 and announced the establishment of two one-year scholarships for UW-RF students.

The announcement strengthens the sister institution agreement between the two universities that was established in 1999, which includes a business administration degree articulation agreement with the UW-RF College of Business and Economics as well as language teacher exchanges.

"The College of Business and Economics took the lead in establishing this relationship with your university and it will only grow," said UW-RF Chancellor Ann Lydecker at a reception for the group. "We are excited at the prospect of more of our faculty, staff and students visiting your campus and more faculty, staff and students coming here."

The delegation of Mu, Ho-wan Huang-Fu, dean of academic affairs, and Tzu-Hsiang Yu, director of international academic exchanges, along with 15 students, braved the cold, snowy weather to visit UW-RF and discuss future academic exchanges.

"I am pleased to meet so many faculty and students and I offer my gratitude for you to run such a wonderful program for us on this cold day," said Mu as he addressed the reception group. "Our goals to further enhance our academic exchange programs will be successful."

Mu said the two full year-long scholarships included tuition, room and board for UW-RF students as well as milder winter weather. "In Taiwan there’s only spring or summer, no winter," said Mu, citing that added incentive for students to study abroad.

An application process will be developed with Shih Hsin University, says Brent Greene, director of International Programs at UW-RF, who coordinated the visit. "For the price of an airline ticket, it will be a great opportunity for our students," says Greene.

During the day-long visit, UW-RF journalism Professor Michael Norman, marketing communication Professor Stephen Olson and English Professor Marshall Toman highlighted their respective programs.

Once a community college focused on training journalists, Shih Hsin University has evolved into a comprehensive liberal arts university offering a full range of media studies. About half of its 10,000 students are enrolled in media studies, including journalism, mass communication, marketing communication, public relations, advertising and graphic/visual communication.

Over the past two years, three Shih Hsin students, Hung-Chang (Woody) Chen, Po-Chi (Paul) Chen and Chien (Robert) Lee received B.S. degrees in business administration from UW-RF and Shih Hsin University. Senior Yin-chih (Cindy) Lee will graduate this spring. Lee will work in marketing for her family’s publishing business, which produces English-language elementary school textbooks.

"The students get a firsthand view of American culture, which makes it much easier for them in their future business life to interact with American business," says Glenn Potts, theUW-RF economics professor who was instrumental in securing the 1999 sister agreement and the business administration degree articulation. "For students here, it is a valuable experience to interact with people from around the world."

UW-RF has partnerships with several other universities and organizations throughout Asia, including: Shih Chien University in Taipei, Taiwan; Zhejiang Education Institute in Hangzhou, China; Siebold University of Nagasaki, Japan; Fukouka Jo Gakuin University in Fukouka, Japan, as well as the China Exploration and Research Society based in Wong Chuk Hang, Hong Kong and the agency Guy Healy Japan in Kyushu, Japan.

These partnerships include faculty and student exchanges, research and professional internships, sister institution agreements and degree articulation programs. In addition, the history and philosophy department has started a new study tour to mainland China each year.


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