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Last updated:

October 19, 2001

Check Passing Ceremony
Ten western Wisconsin communities will share in a $21,225 grant from the Wisconsin Department of Tourism to mount a winter tourism promotional campaign. Renea Dettman, Director of Customer Services with the WDT presented the check to, left to right, Mark Kinders, UW-River Falls; Lynn Regnier, New Richmond Area Chamber of Commerce & Visitors Bureau; Sue Mathews, Polk County Information Center; New Richmond Mayor David Schnitzler, Brad Meier, River Falls Area Chamber of Commerce; Karen Spicer, Hastings Area Chamber of Commerce & Tourism Bureau; Pat Kytola, Osceola Chamber of Commerce; and Sheryl E-Marshall, Pressenter and Hudson Area Chamber of Commerce & Tourism Bureau. UW-RF Photography Services Photo.


For Immediate Release: For More Information Contact: Lisa Marshall, 608/267-3773, or Mark Kinders, UW-River Falls Public Affairs, 715/425-3771,

Western Wisconsin Communities Receives Tourism Grants

Madison (October 16, 2001) ­ Gov. Scott McCallum today announced the River Falls Area Chamber of Commerce received a $21,225 state tourism grant to help promote Celebrate Winter on the Sparkling St. Croix, an integrated marketing campaign to increase winter tourism in communities bordering the Lower St. Croix National Scenic Riverway.

Ten communities in Pierce, Polk and St. Croix counties are partnering for the campaign, with assistance from UW-River Falls, and will receive the matching funds grant through the Department of Tourismıs Destination Marketing Joint Effort Marketing grant program. This is the first year the campaign has received JEM funds.

Communities participating in the campaign include Prescott, River Falls, Hudson, North Hudson, New Richmond, Somerset, Star Prairie, Osceola, Dresser and St. Croix Falls.

"We are pleased to partner with the River Falls Area Chamber of Commerce to promote the Celebrate Winter on the Sparkling St. Croix campaign," Gov. McCallum said. "The communitiesı dedication, vitality, and proximity to major tourism markets will help the campaign meet its goals."

The St. Croix Riverway communities will use a multi-faceted campaign to bring travelers back to the area during the winter months. The Celebrate Winter campaign will feature a direct mailing to Upper Midwest media outlets, participation in winter sports shows, and the construction of a region-specific Web site. The campaign will be aimed primarily at three proven target markets, Chicago, Des Moines and Milwaukee. Organizers estimate the potential economic impact to be $165,000.

The JEM program is available to non-profit organizations for promotion of their Wisconsin tourism destinations or events. The state funds up to 75 percent of a projectıs first year advertising and marketing costs. The program also offers grant support during the second and third year of a new project, but in decreasing amounts each year in hopes that the project will become self-sufficient. To be funded, projects must be consistent with the statewide marketing plan strategy.

The JEM grant program helps non-profit tourism organizations attract visitors through unique events and promotions. The program awards $1.1 million each year to help promote events and promotions across Wisconsin. JEM proposals are submitted to the Wisconsin Department of Tourism and are reviewed by the Department staff and the JEM Review Committee of the Governorıs Council on Tourism. For more information on the JEM program, contact Abbie Hill at 608/261-6272.

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