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October 15, 1999

Farm Dairy Conference to Offer Marketing Ideas

New marketing approaches for dairy farmers will be the topic of a day-long Farmstead Dairy Day Conference in Mosinee at the Holiday Inn on Nov. 2.

The cost is $20 in advance, or $25 as late registration.

The conference touches on issues relating to farmstead dairy. Dairy professionals, experts, and educators will discuss what it takes to start a farmstead dairy, how to produce, market, sell and make a profit with a product.

Gerd Stern of Marketplace Opportunities will deliver the keynote address, and the day will also features a presentation by Wisconsin Secretary of Agriculture Ben Brancel, who discuss how to add greater value to marketed products.

Jim Janke, St. Croix County Community Development agent, will discuss state and local issues facing the farmstead dairy and Bill Wendorf from UW-Extension Food Science will talk about environmental issues. Jim Path from Center from Dairy Research and UW-River Falls Professor Larry Swain will discuss the equipment and facility needs for a farmstead dairy. Swain will also present the economics of farmstead production.

Regi Heise from FoodComm will discuss best marketing approaches, and there will be sessions on artisan cheese, multiple product marketing, and on-farm production. There also will be session on various models for custom processing arrangements.

For more information about the conference or farmstead dairies, contact Paul Dietman at 608/355-3257 or Swain at 715/425-3083.

The seminar is co-sponsored by the Wisconsin Department of Agriculture, UW-Extension New and Emerging Farm Markets Teams, the Wisconsin Milk Marketing Board, River Country RC&D, and UW-River Falls.

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