The University of Wisconsin-River Falls has adopted an official university logo.

The graphic symbol will be used on printed materials and other visual media to provide a strong, consistent identity for the university.

An official unveiling of the new logo will be held at 11:30 a.m. Monday, Oct. 8, in the Regents Room, Hagestad Student Center. Refreshments will be provided. The unveiling is open to the public.

A publications guidebook, detailing uses and standards for the new logo, will be available at the unveiling.

The logo was created by Hudson resident Tony Bredahl, art director in the publications office. It consists of two primary components: a bold representation of the university's acronym, UW-RF; and a circular graphic depicting the meandering Kinnickinnic River along with a stylized falcon, the university's mascot. The circle motif symbolizes the unending search for truth that occurs at UW-River Falls, a basic mission that engages students and faculty alike. The river and falcon symbols express the unique character of the university. The South Fork of the Kinnickinnic River runs through campus, providing both academic and artistic inspiration. The soaring falcon represents the "free spirit" that thrives on campus.

For more information, call the publications office at 715/425-3845.

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