University of Wisconsin-River Falls

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Oct. 3, 2003

Miller Selected for Outstanding Research Award

A nationally recognized faculty expert in advertising and marketing at UW-River Falls was selected as the recipient of this year's Outstanding Research Award.

Darryl Miller, an associate professor and associate dean of the College of Business and Economics was selected for the award, which is given to a faculty member who has demonstrated outstanding achievement during the previous year. It is based on the faculty member's research productivity and the quality of the work.

The recipient of the award is selected by a committee of faculty members in the College and approved by the Dean. One of the committee members is the recipient from the previous year. This is the second year the award has been given.

Miller was proud to be chosen by his colleagues for the award.

"I am highly honored by this award because it was conferred by colleagues on the College of Business and Economics faculty, many of whom have strong research portfolios."

Before coming to UW-RF, Miller was a marketing professor for Washburn University's School of Business in Topeka, Kan., where he also served as the associate dean. He was a social studies teacher for Fairfield Community School near Goshen, Ind., for seven years.

He earned his bachelor's degree in history from Purdue University. He received two master's degrees from Indiana University and a doctorate in marketing and international business from Kent State University.

His research interests include advertising and promotion, branding strategies, consumer behavior, international marketing and services marketing.

This year he has been researching the difference of how men are portrayed in television commercials in the United States and England. The research findings will be submitted to an advertising or marketing journal for publication. He is also researching service logos with UW-RF marketing Professor Jacque Foust.

Miller's research findings have appeared in many prestigious publications such as "Journal of Advertising, Psychology & Marketing" "Journal of Marketing Communications," "International Journal of Aging and Human Development" and "Journal of Advertising History."

Miller has received other noteworthy awards, such as Best of Congress Paper at the World Marketing Congress in Cardiff, Wales, in 2001 and the Best International Marketing paper at the 1996 Academy of Marketing Science Annual Conference in Phoenix, Ariz.

He is involved in various aspects of campus and community service. He is a member of the UW-RF curriculum committee and search committee. He also is a marketing consultant to a performing arts center and a reviewer and discussant for various marketing conferences.

He and his wife, Patricia, have a son, Andrew, and a daughter, Traci.


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