University of Wisconsin-River Falls

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July 9, 2004

Business Bulk E-mail Class Set for UW-RF

The best practices in using bulk e-mail to effectively and ethically reach prospective hospitality and tourism industry business customers will the topic of a workshop on Aug. 18.

"To Bulk or Not to Bulk?" is set for 8 a.m. until noon in the Blue Lab of the Davee Library at UW-River Falls. The class will be led by staff from Pressenter!, the Internet service provider for western Wisconsin. It will explore the basics of sending bulk e-mails to customers.

Among the topics to be covered are:
•When to bulk e-mail.
• How to purchase customer lists of those who have indicated they want to receive hospitality and tourism information.
• How to build an electronic customer list through the business's Web site.
• Avoiding the pitfalls of being labeled a "spammer" by Internet Service Providers for sending out bulk mail.
•How to select a reputable bulk mailer to distribute messages.

The workshop is a collaboration between the St. Croix Valley Regional Tourism Alliance, the NorthernEDGE economic development project of UW-Extension, Pressenter! and UW-River Falls. The workshop costs $20. To register contact the New Richmond Area Chamber of Commerce at 715/246-2900.


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