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Good Employees Find Work During Slump, Distinguished Alum Offers

"There are never enough really good employees. You can always bring value to a company."

UW-River Falls 2003 distinguished alumna Roxanne Emmerich shared these words of wisdom on how to build a successful career in a sluggish economy, in an auditorium overflowing with students during her visit to the campus May 13.

In a speech titled, "Permission to be Extraordinary: How to Create a Life Beyond Your Wildest Dreams," Emmerich encouraged students to dance their dance, have a ball, make a difference, and think what they can give rather than what they can get. Later in the day Emmerich, a renowned entrepreneur, business consultant and motivational speaker, addressed professionals and other employed people with a presentation on how to re-energize their careers titled, "Thank God it's Monday: How to Build a Motivating Workplace," based on the title of her most recent book.

Her advice to those in the workforce during these uncertain times is to avoid whining and complaining. We have far more control over our lives than we think. We need to ask ourselves how we can accomplish what needs to be done, rather than if we can accomplish it. "If you know how to work and see what needs to be done, and if you make that happen, you will be successful," she said.

Her dynamic presentations have earned her recognition in many arenas. Sales and Marketing Magazine listed her as one of the 12 most requested speakers in the country for national sales meetings in May 2000. More recently, Successful Meetings Magazine featured her as one of the top women speakers. She has been the subject of interviews with CNN, CBS and more than 100 other television and radio stations.

As a student at UW-RF , Emmerich majored in agricultural business and was voted outstanding senior by the faculty in the College of Agriculture. She graduated in 1981 with high honors and received the Chancellor's Award for leadership, service and significant contributions to the university community.

After graduation, she began her career in banking, building on what she learned to found her own banking company with two partners in 1997. Today, her company, North American Banking Company in St. Paul, is an $80 million bank holding company. As founder and president of the Emmerich Group, Inc., Emmerich has worked as a business strategist and consultant, working with hundreds of clients, presenting more than 1,300 speeches, and producing two video training systems and multiple audio programs. She has twice been voted Entrepreneur of the Year. She has written four books, and is in the process of publishing two more. She has published more than 500 articles throughout the United States, providing insights and motivation to businesses for everything from technology to financial services.

Her articles and interviews have been published in magazines and newspapers such as CEO Report, Woman's Day, The Wall Street Journal, Continental Magazine and Business Week.

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