University of Wisconsin-River Falls

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April 16, 2004

UW-RF Hosts Prominent Software Entrepreneur

Greg Frankenfield, a successful entrepreneur and regional director for the Microsoft North Central District, will speak at UW-River Falls on April 21 as part of the College of Business and Economics executive in residence program.

Frankenfield is the chief executive officer of Magenic Technologies, Inc., a premier software development company that provides business and technical advice to a variety of clients. Magenic has offices located all over the United States, including Atlanta, Minneapolis, Boston and San Francisco.

Frankenfield's keynote speech, "Building an On-Shore Consulting Services Business in an Off-Shore World," is free and open to the public. It will take place in the River Room in Rodli Commons at 1:30 p.m., April 21.

Frankenfield, who originally studied to be a chemical engineer, discovered personal computers after taking advantage of an interest-free loan program offered by Honeywell.

Two weeks after he purchased the computer, he was laid of from his job as a plastics process and quality control engineer.

Frankenfield had been accepted to the University of Minnesota evening and earned a master's degree in management information systems from the Carlson School of Management.

While completing his masterŐs, Frankenfield worked as a consultant for various departments at the University. After graduating, Frankenfield worked for 12 years as an MIS manager for companies such as Procter & Gamble and General Mills, Inc. During the evenings he taught classes and began developing educational software for college textbooks.

Frankenfiled met his current business partner, Paul Fridman, in 1995 while working as the director of software development at the Mankato, Minn., company of Clear With Computers.

Their software development consulting company, then known as Logicon Technologies, became Magenic Technologies, Inc.

As the Microsoft North Central District regional director, Frankenfield is responsible for developer outreach on Microsoft technologies. He speaks frequently at technical and business conferences.

For more information, contact Dean Barbara Nemecek at 715/425-3335.


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