|Magazine of the University of Wisconsin-River Falls
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Along the South Fork
INSIDE THE NEW UNIVERSITY CENTER
Unveiled this year, the new University Center is an agent for everything the university strives to be—from an incubator for student achievement to an integral part of the region's economy. It is an extraordinarily welcoming, spacious project that puts the university in…
A BRAND NEW LIGHT
BY JOE TOUGAS
Everybody looks up.
When first-time visitors enter the new University Center, heads tilt back. Eyes go up.
From the spacious main entryway, flanked by a busy game room to the right and a cyber café to the left, they look up to follow the rise of the bare concrete columns which, among the curved walls, natural-wood ceilings and diverse color schemes, give the place touches of a timeless, metro-chic feel.
They look up to see international flags hanging down, or a wide staircase heading to the second floor, where a busy walkway stretches over the main lobby.
They need only walk straight ahead to see, on the other side of the building, how high the southern-exposure windows rise above the activity.
First-timers look up, while those who have watched this $34 million project become reality find themselves looking ahead to the center having a profound impact on the goals —and image—of the university.
“If you’ve drawn conclusions about the university,” said UWRF Chancellor Don Betz, “it’s time to reexamine them.”
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